Radio Wisdom For Your Podcast: How to attract your ideal clients

Key Takeaways

  - Use storytelling in your podcast to demonstrate expertise and build trust.
  - Interview prospects, clients, peers and mentors on your podcast to attract ideal clients.
  - Make it easy for guests to promote their episode by providing pre-written emails, social posts, clips, etc.
  - Focus on fewer, higher-paying clients to deliver massive value and charge premium rates.
  - AI can help generate show notes and quotes but cannot replace authentic content.

Topics:

Podcast Coaching and Talent

  - Erik has 35 years of experience in radio, building shows and working with on-air talent. He officially started coaching podcasters in 2013 to help them make their shows effective marketing tools using radio strategies.
  - As a podcast talent coach, Erik helps hosts craft their story to build rapport so listeners become ideal clients. He focuses on the performance, not just the technical aspects.

Podcasting vs Radio

  - They both aim to build relationships and create great audio content, but podcasting allows more intimate relationships without constant recapping like radio.

Monetizing Podcasts

  - Avoid traditional ads - they treat your audience like a commodity. Use affiliate links instead so you earn from every sale.

Interview Strategies

  - Share your expertise in solos and grow your network via interviews. A mix is ideal.
  - Make it easy for guests to promote the episode by asking their preferences, writing posts for them, providing clips, etc.

Coaching Clients with Podcasts

  - Use storytelling to demonstrate expertise and humanize yourself. AI can't copy your unique story and personality.
  - Interview prospects, clients, peers and mentors to attract ideal clients in different ways.

AI and Automation

  - AI can help generate show notes and quotes but cannot replace authentic content infused with your story.
  - Avoid too much automation in relationships and coaching. The personal touch is worth the extra effort.

https://podcasttalentcoach.com/

www.podcast.danw.us

https://www.facebook.com/PodcastTalentCoach

https://www.youtube.com/@podcasttalentcoach

Leave a message for me or one of our guest to appear in an upcoming episode:
https://podcast.danw.us/

Sign up to receive updates about offers and new episodes.
Sign Up Here

Visit my website and apply to work with me:
www.danw.us

Thank you for listening!

I'd love to invite you to share any feedback or insights with me dan@danw.us

To your success!

Dan