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April 23, 2020

Guest Interview with Sean Douglas - The Success Core

Guest Interview with Sean Douglas - The Success Core

In today’s episode, I interviewed Sean Douglas, A U.S. Air Force Veteran, TEDx Speaker, Master Resilience Implementer & Suicide Awareness Trainer, Business Positioning Strategist, International Radio Show Host of Life Transformation Radio, and Author.  He's a suicide survivor who hit rock bottom.  He believes that you were created for a purpose, and once you unlock your true potential, you will elevate your life, which is why he founded The Success Corps. Sean works with Entrepreneurs, Speakers, and Business Owners to improve their Positioning in the Market which increases Profitability while decreasing their anxiety and stress so their business thrives.  

We discuss what it takes to make it in business or as an entrepreneur. The importance of starting with a proper foundation, developing strategies, and implementing best practices early to avoid failure during trying times.

Sean talks about the importance of the transformational moments that shape our lives, which have created so many businesses and organizations that thrive. He shared his secrets for not only avoiding failure but also to overcome stress and anxiety that so many people are facing today.

Sean shares his personal story and the transformation that led him to where he is today with multiple streams of income and a successful business that’s thriving when others are faced with having to close their doors. 

Links and Resources

Email Sean Sean@thesuccesscorps.com

TEDx talk video: https://youtu.be/CKudfG39Vs4

Facebook Page: www.Facebook.com/SeanDouglasSpeaks

Facebook Page: www.Facebook.com/TheSccessCorps

Facebook Group: www.Facebook.com/groups/TheSuccessCorps

LinkedIn: www.LinkedIn.com/in/sean-douglas-a0890473

Instagram: www.instragram.com/thesuccesscorps

YouTube The Success Corps: https://www.youtube.com/channel/UCOOcSmGGxtsjyU6FPUuLeZg

YouTube Life Transformation Radio: https://www.youtube.com/channel/UCx7i5F_Q8pr8mD4pF1O3oeA

Amazon: www.Amazon.com/author/seandouglas

Decisions Book: www.Amazon.com/gp/aw/d/1532943865?vs=1

Get Booked To Speak Strategy Guide: bit.ly/GetBookedToSpeak

Live Radio Show: www.BlogTalkRadio.com/LifeTransformationRadio

Apple Podcasts Link: https://podcasts.apple.com/us/podcast/life-transformation-radio/id1210888786

Donald Miller - Building a StoryBrand

https://bookshop.org/books/building-a-storybrand-clarify-your-message-so-customers-will-listen/9780718033323?aid=1378


Thank you for listening!

Dan & Elizabeth

Transcript

spk_0:   0:00
are you a business leader with a growth mindset? Do you want to improve your marketing, your growth in your business? Then welcome to the pro growth marketing podcasts. My name's Dan, and my goal is to provide you with information. Resource is to help you make informed choices when it comes to grow marketing and achieving more in your business and your life. Today I'm excited to be joined by my special guest, Shawn Douglas. Sean is the U. S. Air Force veteran tech speaker, master resilience, implementer and suicide awareness trainer, business positioning strategists, international radio show host of life transformation radio and author. He's a suicide survivor who hit rock bottom. He believes that you were created for purpose. And once you unlock your true potential, you elevate your life. Which is why he founded the success core Sean works of entrepreneurs, speakers and business owners to improve their positioning in the market, which increases profitability while decreasing their anxiety and stress so their business can thrive. Sean, welcome to the show. Thanks so much for joining me.

spk_1:   1:03
Hey, thanks for having me, my friend.

spk_0:   1:05
Yeah, looking. I really excited

spk_1:   1:08
and looking

spk_0:   1:08
forward to this conversation's first of all I have to say that this I feel like we even though we come from different backgrounds, we have a lot of similarities and what we've done in our careers,

spk_1:   1:19
and you know this

spk_0:   1:22
well, so I'll start with the the Mass. Civilians didn't master resiliency piece because I was a master resilience, the trainer in the Army, and I happen to know that there's a lot of methodologies in common between the two. Um, but right now, I think what stands out to me is helping people eliminate anxiety and stress so that their businesses can thrive. But that's actually a topic again. Um, pondering on for days as we look at opening our country back up in our current environment. And I know I've seen I've heard from a ton of people here just anxious in general. What do you got from that?

spk_1:   2:01
Oh, yeah, there's a lot of you that want to get back to work. There's a lot of people that are struggling right now, and I think what this is what this is done for people is opened up their eyes to the fact that they need savings accounts. They need Teoh. Um have a nest egg. They need to. I hate it when you see online, like recession proof, your business recession proof really like that. That should be normal stuff. This is no most of the people should be doing every day. And there's a lot of like Rich Dad, poor Dad teachings. There's a lot of like you should have six bank accounts. You know, you should know invest tempers there all it's all just done is make people realize that they're not financially stable and they need they need to re budget their life.

spk_0:   2:48
Yeah, yeah, I know a super super important. A matter of fact, I heard somebody else talking about that today, you know? Or maybe it was yesterday that either way, they were talking about They've realized for the business that not not only for their personal finances but for their business finances that they need more than a six month emergency cash flow. They they decided that they were gonna put forth the years, were moving forward as a result of everything that they've learned. Um, and so any any anything that stands out as faras tips for thriving in business. Right now, as in overcoming or stepping out of that anxiety zone.

spk_1:   3:32
0 100%. The biggest tip that I have for business owners to lower their anxiety and stress is to make sure that their foundations our salad. A lot of this is, you know, like restaurants, you know, they're not doing dining in. So we had to go to the to the take out. And so some places, like Little Caesars never delivered. All of a sudden they were delivering or there were partners like uber Eats or door Dash. And they were helping people, restaurants, whatever. Like deliver food. Some restaurants never really did a take out, you know? So, no, there's a couple places, like like a hibachi place, or like a buffet place. You know, like Golden Corral like they literally never do take out. They don't have a take out. So what do they do? They just close forever. So what they decided is that you can call in your meals, they'll make the meals in to go containers. And so I saw that, like, right at the beginning. I don't know if they're still doing it, but I saw that right there, beginning, like call him up, order a meal or are off the menu or whatever, and then so will absolutely make it for you. You have to pivot, but you have to make sure your your business foundations our salad because if not, this is what happens. You get shut down, you get you basically disappear overnight. Disappear.

spk_0:   5:01
Yeah, yeah, well, no opportunity to pivot if you haven't built a solid foundation, I'll tell you, I did see another great thing that from some of the local restaurant here in Hampton Roads Area we're doing. They were offering gift cards with, like, a credit. So if you purchase the $50 gift card today, it would be worth $75 when you're able to come back to their restaurant. And I know this is not a lot, but it certainly is something that they were. They were creative in building that additional piece in, and I I thought it worked well for the view that were starting to offer that. That's pretty cool.

spk_1:   5:35
That's very cool. Yeah,

spk_0:   5:38
let's sound. Let's talk a little bit about the road to here, right? A little bit about your background and how you got to where you are today. I know I I've worked with you or collaborated with you on a couple small projects and always super great work. But I'm curious to know a bit more about kind of how you ended up where you are now.

spk_1:   5:59
Yeah. Ah, enjoying the Air Force when I was 18 right after 9 11 And I built four businesses while serving in the military, and, ah, served all overseas deployments. Um, been a lot of crazy locations. Eso that that was You know, that was a lot of fun. It was tough running businesses and all that at the same time, but ah, But again, if you're foundations air solid, you know, you can do what you do best and out source the rest. A lot of people don't do that. So I learned early on a lot of business fundamentals. I come from ah, from entrepreneur family. So let a lot of business principles from my uncles and aunts and my mom even owned a business for a long time. But as I pushed through these businesses and was creating and launching and monetizing all these businesses, um, the what really got me here was those systems and strategies, you know. So I look back, you know? Ah is like, for example, in a speaking career, I was a drill instructor from 2009 to 2013 for Air Force basic training. Then I left the at and became a master resilience trainers with the with the military and a suicide awareness trainer. And then I use that speaking and a platform to go and get booked other places outside of the military, which then I built a success core, um, to do leadership trainings and resilience, trainings and all kinds of inside of corporations and companies and, um, at all kinds of events. And then I use that platform and all that to start my radio show life transformation radio and moving forward with that that I taught other people how to become speakers. I taught other people how to launch a podcast that other people books and publishing and all that other stuff. So So as I learned it and mastered the techniques, I then felt qualified to teach it. And that's what it's gotten.

spk_0:   8:18
I love it. And we'll in that last bit after you felt like you mastered enough to be able to teach it is when you started teaching it, and that's I think that's an important tidbit to pull out of that.

spk_1:   8:32
Yeah, I'm definitely not. Definitely Wasn't a 21 year old life coach from Beverly Hills.

spk_0:   8:38
Yeah, no contact. I hear what you say is so let's talk a little bit then. There's a lot of experience there. I'm curious. I've seen some of your speaker clips, your speaker rial that have been floating around in the past. And I think that's sort of how we first connected was I was looking at a cliff and you were speaking in uniform. So you were potentially so active duty when you started speaking to organizations within the military. Yeah, you know, that's awesome. And you're your personal story comes to play there. That right?

spk_1:   9:15
Yes, yes.

spk_0:   9:16
Oh, you mind talking a little bit about that and kind of just

spk_1:   9:20
just

spk_0:   9:20
a little bit about

spk_1:   9:21
how

spk_0:   9:21
that story shapes who you have become beyond

spk_1:   9:25
definitely s. Oh, my Oh, man. So my story is kind of crazy. Um, it's it's stemmed from from childhood abuse from second to seventh cream. Never really dealing with it. Get a little bit of counseling, whatever. But I always had a lot of pent up frustration, anger and all that other stuff. So join the military and the military when I joined had a culture of of heavily drinking and partying and living rock star lifestyle and according to different countries and you know. So I built my first company from 2004 to 2008 ahead of business, and we had a bunch of DJs, videographers, photographers. Ah, we were I was always busy. I was always at an event. Um, we did weddings with dances. We did corporate events, you know, running the A V. We did. We did everything made a ton of money where I also did. But that also did was create a bigger drinking problem. So in the military, we kind of already had a drinking problem, right? Well, spending a lot of time in bars and clubs in deejaying and and working with my team. Ah, that created a even bigger drinking problem. So in 2008 it got to a point where still active duty. I got charged with an article 1 12 drunk on duty because the Uniform Code of Military justice there were Get ready to kick me out. My wife had pretty much said, This is not what I wanted. Take part and I don't want to be a part of this anymore. This is ridiculous. It's I think it's too much. So always drinking, always gone, always working either in the job or on the business. So she's like, I'm out. So she left the kids and then the military was like your You have a serious drinking problem. Um, you need to stop and we're probably kick you out because you got charged with the article 1 12 You were drunk on duty. Can't do that. So I'm losing everything because of my self defeating behaviors, and I decided that life wasn't worth living anymore. And I tried to take my life in 2008. So that's that's where it kind of all, you know, suffer the childhood and stuff with you. Brand new like newlyweds. New dad, um, started emotionally overwhelming because I know how I was treated when I was a kid, and I was afraid that the cycle would repeat, and so there was a lot of frustration there, and then I don't really know how to be a parent because I wasn't really parented. Well, it s Oh, yeah, it was like, you know, um, but would that taught me was that I'm I'm stronger than I think I am, you know? And I thought that everybody was against me. I thought everybody hated me. I thought everybody was, You know, the people that matter, right?

spk_0:   12:45
Yeah,

spk_1:   12:46
but But that's not It just wasn't true. You know, they just didn't Just didn't like the person that I had become didn't like the person that I was being. So what? That Sam, I got help. I talked. Ah, uh, that the chaplains therapists ah, had alcohol classes or whatever. The military offers alcohol classes for you to, like, get educated and stopped drinking. Um, so after a while I did. I stopped drinking and stopped smoking and stop. I mean, everything cut out all the people that I used to hang out with, cut it all out. I was actually bought out of my company. Um, and then months later in 2009 my commander said You got a powerful testimony, man. You did a complete 1 80 like a whole new person. I said, I feel great. Like, I just I just feel amazing. And they said, You need Teoh apply to be a drill instructor. You know, you have a powerful testimony. She could be a drill instructor. My get out like, No way. Now it was a dream of mine for a long time to go be a drill instructor because I remember mine and it was crazy. But it was the best thing that ever happened to me because it it read, taught me those core values it read taught me that discipline. That's what I needed, because I was I was just falling deeper into my own self sabotage. As a drill instructor, I had to instill those core values and other people I had to rise above. I had to be that beacon of hope. You know, some trainees get dear John letters I've had. I've had people that parents have passed away or you could just red cross notifications that something bad is going on at home. So So we have to be there to be counselor at first until we can get them whatever they need. But you, you're the first line of defense So I had to learn these these tactics in these principles that were being taught to me and because I had a way to learn how to be a speaker, I could then tell my story until my tell my testimony and then create a platform. And so I had to work the way that it works. That makes sense.

spk_0:   15:13
No, I make great sense. And I can tell you, having been an instructor in the Army, not drill instructor, but UN instructor in general that we in that same category where first line first responders, counselors, you know, confidants with whatever was needed that Yeah, you have to be that individual. So I absolutely relate to that and that that is transforming all by itself. But those experiences combined. Certainly. I don't think I'd be where I am today. You know, if I didn't have the experiences that I've had so absolutely makes sense, and so I'm curious. I heard something. This was this morning, not potentially yesterday. But this morning I heard something that stood out to me and what you just said kind of lined up. You know, at one point you felt like everyone was against you. And have you seen that from a lot of the business owners or entrepreneurs that you work with? Where they There's this perception that if they do something people aren't going to like and then have you seen the other side of that True, where, when they when they look at the numbers or they look at who actually likes them

spk_1:   16:27
first,

spk_0:   16:28
who dislike them that the likes outweigh the dislikes by far is that kind of true to your story and true to what you're seeing in business.

spk_1:   16:38
But there's there's a lot of vanity metrics out there, but a lot of business owners that I work with, they tend to live in the reality of what other people think about them. And a lot of people do that. A lot of people live in the reality of what others think about them, and then they live up to that reality because they either don't have a lot of self value, a lot of self esteem stuff, love. They have established their value, and a lot of new entrepreneurs face this. Um, there was a Facebook post that that went viral. Ah, I don't know, A year or two ago, and I said, Sally gets a new job to earn 40 likes and comments, Sally starts a business, becomes an entrepreneur. Three likes in no comments, you know, So entrepreneurship is hard. It's lonely now. That is a lot of small businesses, but the community is is super small. Yeah, I

spk_0:   17:43
see that quite often community is super important, especially especially for people coming out of the military and transitioning into something that isn't related to the military. You know, yours is your story kind of stems from there, but if you don't have community than it definitely feels even more lonely,

spk_1:   18:06
right? No. And moreover, new entrepreneurs tend to want to do, do everything themselves and outsource anything. They just want to do everything themselves, and it's just it's crazy to think that way. So I

spk_0:   18:24
concur. What would you suggest? The first thing they should look at outsourcing.

spk_1:   18:30
Do what you do best, which are your DP A's DPS, air dollar producing activities. You follow your DP A's. You do what you do best, and everything else is outsourced. Do what you do best. Outsource the rest.

spk_0:   18:46
No. Yeah, that's absolutely true, and I I'll take that point a bit further. I heard something not long ago related to that, and it was regarding website design, right? It was It was how do I know when it's time to outsource website design? And the answer was quite simple, but it was shocking the number of people I saw not recognizing it. And it's simple, as would you pay someone else your hourly rate have filled it the way you would zip your skill set, right? So you're not. You're saying you suck it Web design. Would you pay someone else to build it the exact same still level that you would have right now? And if the answer's no, I would expect much better than you should

spk_1:   19:35
sit down. Consider outsourcing. Absolutely. If it's not in your wheelhouse. If if you if you're not really skilled at it, then you don't need to be doing it. If what any action that you take good any, actually, that you take in your business should be a dollar producing activity because it's your business. You should be doing just those DPS. The other stuff, The admin stuff should be outsourced. It just it just should, because it frees you up to be concentrating on what you do best. So if it's creating marketing campaigns, if it's building websites for people, if its podcasts virtual summit speaking, whatever it is that you deliver, you need to deliver that and stay in your lane. Everything else gets outsourced because it's gonna free up your time to make more money. Most people are like, Oh, no, I can't afford to pay somebody to do that. No, I can't do that, you know, whatever. Okay, But you're going to spend time on it, which is taking away time for you in those dp A's. And if you're not spending time and what makes you you, then you're not gonna be as profitable as you could be.

spk_0:   20:59
Yeah, you say that

spk_1:   21:00
you have

spk_0:   21:02
the hidden costs and you can't afford not to. At that point, when you when you look at the numbers, right, what you're spending your time on and you're kind in time is the one thing that we can never get back. No, you that I definitely agree to be wise with where you invest your time and make

spk_1:   21:23
smart

spk_0:   21:23
choices about what? What what activities you're involved in, especially as it pertains to whether or not it's making money or not. Well, that's a great point. So I think you said it, but I want to make sure our coverage. How long have you been? Well, how long is the success Corbyn around now? Because you started speaking before the success core came about, right? And then how long is the life transformation radio piece

spk_1:   21:52
been? Part of eso I I created the success core in 2016 and life transformation radio in 2017.

spk_0:   22:01
Okay. And you've been speaking since before you

spk_1:   22:05
since one

spk_0:   22:07
9 2009 That was that was like that with your come back, right? That's what you talked about. Happy you? Yeah. OK, I want to make sure I had the timeline straight. So I I've listened to the life transformation radio, and I've listened to a few particular get on. And I know you've had some just amazing conversations over there, but who's been? I'm just curious side note. Who has been your favorite guest of all?

spk_1:   22:35
Oh, man, that's like trying to pick your favorite child. I know. Don't have when you don't

spk_0:   22:39
have to answer,

spk_1:   22:40
which I do have, um Let's see, uh, Cashman is so many guests that stick out this There's so many guests that there. And they're just so incredible. I had pretty spoke for on the show. I have Bruce Buffer on the show, and that was that was really, really cool to have him on the show. Um, my friend Christopher locket and I went an hour and 1/2 almost two hours on an episode, Um, just talking business and category design and is a great conversation. Um, I had a guy on the show whose kid was bullied in middle school and high school and then and then committed suicide. That sticks out. I had I had Ah, I had Ah, 11 one woman whose husband died of colon cancer, fast like he was really fast. And she's now taken on, like his battle Teoh. So, like, educate people and left behind two young kids. You know, within a few months, he was sick, and then he was a few months and done so you know, that always sticks out. Um I mean, 360 episodes. Um, so many so many amazing people.

spk_0:   24:13
Yeah, I know. That's awesome. Well, and So then who would be like your If you could get one guest on your podcast or your your show? Who would be that perfect, or or the one that you'd love the have,

spk_1:   24:28
like a description Or like an actual person?

spk_0:   24:31
The person. Either one. Okay, we'll go

spk_1:   24:34
with. So until the ideal person for my show is someone with an amazing, incredible stuff. So it's about transfer. What is your transformative moment? What is or what has happened to you in your life? That transformation in a moment that changed your life and put you on the path to what you're doing today I want, like mothers against drunk driving was started because their child was killed by a drunk driver. And now look, you have mothers against drunk driving a lot of businesses that I want to talk to. Then business was started because of a tragedy. That's what I want to talk about. I want to talk about you know, the people who have you know, five a one c. Threes because of something that happened in their life. I want to know how you've taken your tragedy and spun it to educate the world to transform lives to elevate the world around you. That's what I want to know. Ah, easy guessed that I would That I would love to have on the show. Um, I have a whole live, like a 50 person list. You know, people that I'm like, I have to have this person on the show. I've been chasing Simon cynic for, like, three years now, you know, practically begging him to come on my show at this point. Um, yeah, but I haven't heard. I haven't heard because he always has a book. Like Start With Why, right? Yeah. I want to ask you, like, what is your wife?

spk_0:   26:13
Oh, man, you

spk_1:   26:14
know, questions. Like what? I don't think he ever answers it. Who's talking about? You have to have a why. But what's his wife like, right? Seven said it would be. It would be absolutely incredible. Ah, dream guests a dream. Guests would be anybody from kiss because I grew up listening to kiss. So anybody from kiss, Um, especially Gene Simmons and Paul Stanley. I would absolutely die to have them on the show for

spk_0:   26:42
front row.

spk_1:   26:43
I've met. I've message Bruce Kulick a couple times. He's never answered. Joe Satriani would be awesome to be on the show to one of the greatest guitar players alive. Um, Joe Satriani would be absolutely incredible. Ah, but, you know, outside of outside of Gene Simmons and impulsive because my aunt who passed away in 2000 for she was a huge kiss army, you know, I mean, just loved, loved, loved kiss. So I got my love of kiss from her But the the one guest that I could just I could be like Yep, life's complete shutting my showdown. This is it. You know, the one person, uh, in this world that I think that I could have on the show and feel completely confident that I'm the greatest pod caster in the world. Okay, um, that would have to be hands down and I don't know, maybe it's maybe it's controversial. I don't know, because I don't do religion and I don't do politics now. I don't do religion like my religion is better than yours, like I don't have pastors on, and I don't you know, but I don't have. But I do have people who are Christian or who are religious, who says their God is awesome cause, you know, that's what I believe, Teoh. But it's talking about those transformative moments. It's not. It's not like I have a woman on there. Trying to convert people on my list is to Mormonism or trying to convert people to Jesus. But that's not what my forms about, right? Uh, however, um, but I don't have those people, and I don't do politics. So I would never have, like, Trump on the show. I would never have, like, congressman, like people like that, right?

spk_0:   28:32
No, I'm with you there.

spk_1:   28:33
Right. But, um but yeah, if I could have somebody on the show and I'm like, I like this would be this To be the guy like this would be the one, uh, would have to be Sean Connery. I think I would locate Sean Connery on the show. It would be, I mean, Oh, my gosh,

spk_0:   28:54
I can imagine that would be just a conversation to blow most folks away.

spk_1:   28:59
Oh, my gosh. Like good Lord Sean Connery, man. A man just just his background. Like the movies that he's been in and stemming something, Jackie, I mean, double 07 back in like, frickin but like seventies? Yeah. You know, like like the Like, the bass double. 07 ever. You know, just just kind of it. Right now, I'm saying, Like Like it would be kind of controversial. It would be kind of right. So that's what I'm saying. Like, Sean Connery would be like my number one life gold Dream toe. Have Sean Connery on my show.

spk_0:   29:39
Got you? Yeah, that would be an interesting conversation. And I'd love to hear

spk_1:   29:45
what the whole who's the best Double 07 to bed, too. Yeah, I have to.

spk_0:   29:49
Absolutely. That's that. That would be probably

spk_1:   29:53
the heart

spk_0:   29:54
of controversy. Now, that's awesome. So, um, transformation, transformative moments. That's a powerful topic. And now it all clicks for me. You know, I've listened to a few of your shows, like I said, and they've been great conversations, but, um, I don't know that that ever it probably should have life transformations. Radio never stood out. But that's you know, you had Pete. Epic is a friend of mine on one of your episodes, and And

spk_1:   30:24
I happened by the way

spk_0:   30:26
it was It was outstanding. What do you remember the episode number? I can go find it.

spk_1:   30:33
Yeah, I am. Yeah, I'm actually not. Yeah, I don't know. I'm not quite sure it was It was last season. Yeah, I go back

spk_0:   30:42
and look for it. I just want to be able to throw a link there in the show. Notes. I know you have a link to the show we're gonna put in here.

spk_1:   30:48
Oh, yeah, yeah, yeah. Um, yeah. That's, um, Pete Epic was on the show May 16th of last year, which would have made him season. Ah, season three. Ah. Um, yeah. Perfect. Well, I'm not sure the episode number. Uh, all right,

spk_0:   31:20
I really I can I could do the legwork and find that I just I know that that was a great conversation. That's one of the show's I've listened to, of course.

spk_1:   31:28
Yeah, I know. Season three, Episode 47 Perfect. I

spk_0:   31:34
know he had some transformative

spk_1:   31:35
moments

spk_0:   31:36
that you touched on in the episode, and

spk_1:   31:39
Oh, yeah,

spk_0:   31:41
So it all makes sense. And so when you have these business owners on your show, what is transformative moment is where their story sort of

spk_1:   31:53
begins.

spk_0:   31:54
Yeah. Begin.

spk_1:   31:55
That's where it begins. It begins at the transformation. How

spk_0:   32:00
are you helping them achieve beyond the show that you're doing? How are you helping business owners leverage that as a way to build there? Beginnings, if you will.

spk_1:   32:13
Eso a lot of the podcasts that were done, especially when I was starting. My, um were these origin stories and you see in it with superheroes like, what's their origin like? They want to know the background. They want to know You know, where you came from. You know, whatever. I believe that your story starts to transformation. Your story starts with the transformation. My story started in 2008. In 2008. This is how I waas. It doesn't matter. What happened in my childhood is no matter what happened in 2005 or one or 97 or, you know, whatever. I believe that your story starts a transformative moment because that's the fork in the road. It's the red pill. The move ill. It's the 50 50 coin tosses, right? So, literally your story starts with that transporter moment. This is what you're facing. This is what e

spk_0:   33:11
think. That super great story, by the way, is a huge part of marketing. Well, and number one saying that I teach people to use when it comes to creating story or telling the story of their business is what is the problem that you're helping your customers overcome. So for them, it looks a lot like that transformative moment for their customers. What? When did they get that? Ah ha! Moment. This guy has what I need, what I'm looking for. Now you have to tell him all about how they can get it and what happens on the other side. So

spk_1:   33:48
right. Yep. But the mistake that people make is they sell. They sell the journey, not the destination. You know, a lot of people don't They don't They don't care how many times you're gonna meet and what you're gonna dio. They just give me the results. People are results focused. They want to know that if I invest in you, am I gonna get this targeted result? This is what I just right. And so if you can get them, transform them because from their mind, um, a lot of people that I work with, we do a little mindset stuff if it's warranted. You know, medical people like, Well, I don't know why you thinking small? There's a bit of work we need to do on your on your and your growth mindset. I feel like you're a three year. You're thinking too small. You can do this, you know. So I feel like kind of coach them do that. But most transformative moments that I always talk about that is what propelled you to success. Had you not had that transformative moment, you wouldn't be who you are and where you are today. So I wanted to pay homage to that transformative moment, the one that was so hard to go through. Like the guy on the show whose child committed suicide, he became a bullying speaker. He became a nonprofit. He became. There's a fund in his son's name. You know there's a grant or ah, scholarship, but whatever you want, call right there

spk_0:   35:17
standing.

spk_1:   35:18
So so you know, it didn't go to waste. You know, there was a transformative moment where he was transformed. What is that moment? That's where the story begins, and the people

spk_0:   35:30
identify those transformative moments in their

spk_1:   35:33
lives. If

spk_0:   35:33
they're if they're struggling, defying that

spk_1:   35:35
things,

spk_0:   35:37
that's good. Before I forget what the best way for people who want help figuring that out and figuring out how to tell that story. What's the best way for people to get in touch with you?

spk_1:   35:50
Um, you can email me at Sean S e a n Sean at the success core CEO RPS Aziz is well, yeah,

spk_0:   36:05
awesome. I didn't want to forget that. I talked a little bit about this in my I just did a brief intro episode not long ago. And that's kind of what I talked about was sort of a transformative moment for me. And it was just a non high. It was, You know, a lot of people are are trying to figure out the best way to do things, and it's keeping them from doing the thing that they're trying to do on. And I talked to you before we started this episode, and I said, But I'm here with the resource and I have in front of me and we're just doing

spk_1:   36:39
perfection. Perfection is, is procrastination in disguise?

spk_0:   36:45
Absolutely. It's the enemy. Um, and it was black. And from just creating the show, it was keeping me from doing this because I had to have all the right pieces. And finally I just had had been set up. And actually I heard from someone else that it just clicked with me, but kind of ties into our conversation. And it was that message that you talked about earlier, right? Those unique experiences that everyone has and people I need to hear them. If if you're holding a message back because of whatever anxiety fear you don't have all the right pieces in place, whatever it may be, you're you're keeping someone from overcoming something in their life there, somebody out there that needs to hear your message and then being able to communicate it and identify the clear moment and then telling that story is certainly powerful. Uh, and I think a great way to have have built this. I'm gonna call it saying that you've got going because you have a lot of things going,

spk_1:   37:49
but it's all packaged

spk_0:   37:50
together very nicely. You talked about the foundations and the strategy, and as you talk to it, I could see it unfolding. So that was great.

spk_1:   37:59
Thank you.

spk_0:   38:00
Yeah, absolutely. So what? What tips would you offer business owners? Let's let's just say business owners just getting started out right now beyond the

spk_1:   38:09
tracks

spk_0:   38:10
were made formative moment. What in our current environment is there any like thanks that you've seen that has shift. Word is bothering me, but 50. And

spk_1:   38:23
what I I said it before I I abhor the recession proof business and covert 19 proof your business. Like, why would you do that in the beginning? Why isn't it set up prior? What? Why is it that the main focus? You're not gonna build a house on the beach and then remember later that that you're building it next to water and it could potentially be a hurricane or a flood.

spk_0:   38:51
You

spk_1:   38:51
know that after losing,

spk_0:   38:52
it will be

spk_1:   38:53
That's That's not an afterthought. No, right. You you build your business against all all godly, worldly, man made like attacks trophies, right? So what happens if there's a pandemic? What happens if this hurricane what happens if there's a tornado? What happens if there's, ah, a societal collapse? What happens if they like you build your business with these in mind? You build your business as if you are. You are thriving in each environment

spk_0:   39:37
and here,

spk_1:   39:38
like most people, because the account of the was awesome last year, right? Great economy. Everybody was working. We're doing really well even at the end of last year, like we're doing awesome. Everything this is amazing were having the best Christmas ever, you know, and there are those that still, no matter what will not thrive. But for the most part, Americans were driving absolutely perfect time to build a business. Life's good, it is great and in the bottom falls out. So many businesses failed a lot of them. I call Facebook preneurs. They weren't real business owners. They weren't real entrepreneurs. They're just Facebook preneurs. They want to flaunt all over Facebook about how great their businesses. But as soon as this happened, there's a lot of people that I know started driving for uber and do endure dash and uber eats and like they got a job because their business collapsed. Well, I wonder why me? On the other hand, I was thriving. I've created podcast. We've launched 11 podcast and nine bestselling books for people. That's what we do. We launch. We create, launching monetized podcasts, books, speaker careers, programs, products, services for people, marketing. Now the whole thing that that that's what we do. Guess what? Everybody's now quarantined and have nothing better to do. So let's start a podcast. So we started about guest way, started people's podcasts, you know? Yeah. So that's that. So here we are, Right? Right. And here we are on your podcast. So I've been thriving in this environment, Have online course I created. I'm writing a new book. I launched one of I launched a new podcast myself have 1/3 1 in the works. Um, it's just you have to ensure that what you're doing is viable in all scenarios because the economy isn't always going to be great and the world isn't always going to be great. So you have to make sure that you plan for for everything. So for new people, you want to create and launch a business designed the category first. Now we could talk about Red Ocean and Blue Ocean strategies and all that stuff forever designed. The cat degree first category design is the number one business strategy that will allow you to create and launch and monetize your business, too. Become a category king in your industry. It just is. And most people don't most people think that I'm gonna build a business, so I'm gonna have a logo and a website, and I'm going to offer a service, and it's gonna be amazing but should never positioned yourself. You never created the category, so you have to create the category first. And it's the discipline of creating and developing a new market category, not playing in somebody else's backyard. Why would I go and play on somebody else's jungle gym when I can build my own jungle gym and charge people to play on it in my own backyard? Why would I want? Why would I want to pay to play in somebody else's? That the

spk_0:   42:54
great strategy?

spk_1:   42:56
Oh, so you create your own market category. You define your own space night, and then you have to condition the market so it will demand your solution and crown your company a category king. You condition the market to receive your solution. Most people talk about how awesome their stuff is. My my solution is awesome. It's great. And this at the other category, design is the opposite. Your marketing, the problem, not the solution. You're creating a problem that only you can solve and then solving that problem while conditioned the market to and not to acknowledge that this problem is not going to go away. For example, I condition a market to receive the fact that you should be creating online courses and launching podcast and creating books because you have nothing better to do inside of your corn team. You should be creating podcasts right now because that is the number one way people are getting information because it listening to podcasts,

spk_0:   43:57
absolutely podcasts, video, whatever it is. Give me the information out there is. Well, that's the starting point, right?

spk_1:   44:06
Just

spk_0:   44:06
not holding yourself back and putting your message out there and then working to refine it as you go. There's a lot of people that that's teaching

spk_1:   44:17
them from

spk_0:   44:17
putting their message out is it's not. It's not right yet. Well, don't worry until it's right. Worry about putting it out there getting that core content, building that audience absolutely well. And so what would you say? The naysayers like, Oh, so there's a ton of people out there who would tell you that are, well, these businesses and these categories they already exist. What would you tell those people because I I can see relatively that that's a fair argument. Um, can they do? They still have an opportunity

spk_1:   44:54
is always an opportunity. There's opportunity everywhere. If you know how, If you don't have how to create and launch and monetize the business, then then you literally have an opportunity. There's opportunities everywhere.

spk_0:   45:11
No, I agree. I agree. And if you need help with that, Sean is your man.

spk_1:   45:17
Just just create a problem that only you can solve. That's it. Created a problem. Water people dealing with Right now they have no revenue. OK, well, how can they build revenue like like one of the experiencing, And we'll settle solve superficial problems, literally. Most single Selves, superficial problems. They just they just dio and I'm like, OK, well, that's That's okay, that's a problem, But But what happens when that problem is not solved? What happens? And when you answer that question, you'll soon figure out that Wow, I actually do something deeper. Problem.

spk_0:   45:52
Yeah, well, when I believe that there's three layers of problem and is it comes from Donald Miller's work. If you're familiar with what he does with the story brand framework, you know the problem is surface level or like you talked about. And then that's the external problem. That's that's kind of why people start looking for a solution. But that's not why they buy your solution. The reason they buy your solution is because of what that problem is causing internally how it's making them feel. And then beyond that, they go into the philosophical problem, which is the why, why things should be different in the world around us in they do a really good job of explaining that. And I'll put a elite to that in the In the podcast show. No

spk_1:   46:38
since. Well,

spk_0:   46:39
if you're watching on YouTube, they'll be in those notes as well.

spk_1:   46:43
Perfect,

spk_0:   46:44
Sean Man, I could go on and chat with you. We could have a two hour episode, but around that

spk_1:   46:51
long, I got

spk_0:   46:52
other things going on, and so 11 last question for you and that is I times can be tough, especially when we're in our current environment. What what key tips would you have for staying motivated if you're facing that anxiety? Or that some of those fears, How would you get through that? How would you suggest people push through and motivate themselves.

spk_1:   47:16
Yeah, So gratitude is the number one way that you can lower your anxiety, stress and depression. Gratitude has been scientifically linked to raising the positivity and lowering those those ah, you know, exact ease and depressions and would drive people down that that dark rabbit hole. So count three blood seems a day every single day count three blessings a day every single day. And when you do now, you can either put that on social media in the morning. I'm grateful for these three things, or you could do it in the morning. Afternoon and at night. Doesn't matter. But you can. You can have a gratitude habit or gratitude journal. Right? So what you do is count three blessings a day, and it will. It will create a gratitude habit in you that will motive that you because love and hate can occupy the same space Can't love and hate can occupy the same space that said positive and negative Can't can you bet. Well, guess in an Adam, they can, you know. But, you know, I'm saying you cannot be depressed and happy at the same time. He just doesn't happen you can't be depressed, unhappy at the same time. So positive and negative emotions can occupy the same space. Either you display one or you display the other. Okay, So to get you through count, blessed things every single day Count blessings three times a day every single day, and you'll see real quick that your that you just lowered your anxiety or stress and depression.

spk_0:   48:55
I love that. I can attest that from my days with training.

spk_1:   49:01
That is Absolutely I mean, I granted t e

spk_0:   49:05
I thought about it. I fought it and I started playing with it. And I'll tell you certainly made a difference of them. What would you say to the people who have just had a terrible day? And I can't find something that I'm grateful for today? Everything just went wrong. You got any tips for that?

spk_1:   49:22
There's always other to be grateful for your alive. Aren't you grateful to be alive? There

spk_0:   49:27
you go.

spk_1:   49:28
You great. If you have air in your lungs, you have purpose in your heart. I promise. You

spk_0:   49:33
got to start somewhere you

spk_1:   49:35
gotta start somewhere.

spk_0:   49:36
That's perfect. And then I think it's easier to find things that you're more grateful for each and every day as you practice it. So it's just mentioned the keyword making matter habit super helpful. That's been great for me and just produces, like you said positivity. So that's awful. So, hey, Sean, again, I'm super grateful that you you agreed to come on is my guest, But I think it is. We've had a great conversation, and I just want to remind folks, uh, that you can get this wherever you listen to podcasts. Or you can watch us over on YouTube as well as the pro growth marketing channel. Um, any any last words, Sean?

spk_1:   50:20
Yeah, absolutely. So what I want people to understand is that today is the day that you make the decision. Today is the day that you turn the page and write a new chapter. You have the power to say this is not how my story ends. You and you alone have the ability to turn the page and start writing your success story. So do it today. Today is the decision that you make that you're gonna write your success story. So turn the page and start writing your new chapter

spk_0:   50:49
tossing well, There you have it. Folks look forward to seeing you on our next episode.